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Search Engine Optimization

Search Engine Optimization (SEO) is the science of search as it relates to marketing on the web. A process that suggests ways to optimize and improve search engine results with ranking and placement advice, placement hints, tips, and clues to improve your search engine keywords relative to existing leaders. Thus, the basic objective of Search Engine Optimization is to increase web visitor counts by ranking very high in the results of searches using the most appropriate keywords describing the content of a website.

Search Engine Optimization is mostly technical in nature, combining programming with business, persuasion, sales, and maintaining desired revenue goals while achieving high rankings in the organic sections of search engine results pages. It is not just technical, nor copywriting, nor links, nor just search engine submission, but an intricate blend of over a hundred variables into the fabric of a website. It is difficult to accomplish without a formal proven methodology and strong proprietary tools.

Only now Entrepreneurs and marketers have realized that Internet marketing is more than a simple "add on" to the marketing mix.

It actually complements the communication mix and is an excellent tool for generating leads, registrations and driven sales, rather than simply generating awareness.

Our innovative and results-driven search engine marketing strategies have delivered enormous value to clients by helping them reach active customers online, thereby generating profitable revenues for their companies and building brand equity.

Search Engine Optimization

Our Search Engine Optimization services are geared to substantially increase your site's ranking among the leading search engines. Here's a brief overview of our methodology for search engine optimization:

- Optimize internal elements present in the web site like HTML titles, Meta Tags, ALT tags, Headings, Links etc.
- Optimize external elements which include Link popularity, click popularity, themes etc.
- Optimize content to use specific keywords
- Hand-submit the site to leading search engines such as Yahoo, Google, MSN etc.
- Maintenance: After our initial SEO campaign, we work continuously on maintaining and improving the rankings